"Acuvue Define is the 1st daily disposable designed to enhance the beauty of the eyes in a subtle and natural way. It makes the eyes look bigger, brighter and more beautiful so naturally that nobody will know your secret. It features a unique and defined circular ring that enhances and darkens the iris (the coloured part of the eye) thereby making the eyes bigger, brighter, and better defined. Its every woman's secret to having more beautiful eyes naturally."
Here are the example pictures and descriptions from the website. Do you think the women look better with the contacts?
"Dark limbal ring enhances and defines the iris for an elegant look"


"Delicate brown spokes enhance the natural pattern of the iris for a livelier look"


On the bottom of the website it says:
With the average Asian Horizontal Visible Iris Diameter being 11.2mm*, hence the outer diameter of 1•DAY ACUVUE® DEFINE™ was designed to enlarge the eyes.
*Average diameter of Asian Eye (Horizontal Visible Iris Diameter) Data file, J&J Vision Care, 2005
I really don't know how I feel about this. In Asia, eyelid surgery to create double eyelids to make your eyes look bigger is very popular. I think that is why Acuvue makes a point to say that these contacts make your eyes look bigger "naturally." Eyelid tape is also very popular because it creates a fold and has the same effect. Even though Asian people naturally have smaller eyes, is it the Western ideal of beauty that is making them (and me also, since I'm Asian American) feel that we need our eyes to be bigger? I'm not gonna lie, when I get my make up done I always ask what can I do to make my eyes look bigger. It's also one of the things I'm most self-conscious about.
These contacts are only sold in Asia, is that because Acuvue thinks that Asian woman are the only ones who want their eyes to look bigger? Also, I always thought that if your irises look really big, won't that end up making your eyes look smaller because the irises are too big for your eyes? These are mostly rhetorical questions, do any of you wear these contacts, do they work? This is a very controversial subject and I still don't really know how I feel about it. However, for some reason I find these contacts kind of disturbing. What are your thoughts on the eyelid surgery issue?